Conference preview: Who is the new comics customer?

By pghhead -

EDITOR’S NOTES: This is a topic that fascinates me. Recently, I have sensed that the audience for comics is growing ( a great thing!) and changing (wait and see if it’s pro or con).  Whenever I pick up new information, I will share with our readers. Look for an upcoming article here about a Baltimore Comic Con panel related to this subject. I’ve just been unable to find the time to write it because of work obligations. You will see new content here weekly, but it could be  a little bit longer before the reviews and articles return.  Thanks for your patience and support of our  blogsite. 

From the official press release . . . . . . . . .

Top Executives, Experts Gather at ICv2 Conference On The New Comics Customer

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(September 23, 2014 - Madison, WI)  ICv2 has announced its initial speaker list for the ICv2 Conference: The New Comics Customer, a special industry event held in conjunction with New York Comic Con.  The list includes top executives from comic and graphic novel publishers, convention organizers, digital and physical comic retailers, and other experts, all coming together to discuss the dramatic changes in the comics and graphic novel audience that are transforming the business.

          "I've never seen anything like what's happening in the comics and graphic novel business right now," ICv2 CEO Milton Griepp said of the Conference focus.  "There are a whole range of factors that are driving these changes, and we've brought together some of the best minds in the business to explore what's happening."

          The new comic customers, often outside the teen and young adult male segments that dominated comics for years, are being drawn to comics and graphic novels in new ways, buying them in new formats, including digital, and choosing stories that even a few years ago would not have been able to find sufficient audiences but now are turning into big hits.

          The ICv2 Conference will bring together the data and the people that can help explain this phenomenon, the sources of growth, and the prospects for the future.  Speakers include Lance Fensterman, the SVP in charge of ReedPOP, which runs New York Comic Con and a host of other pop culture shows; David Steinberger, CEO of comiXology, the leading digital comics company; Ted Adams, CEO of IDW Publishing; Jon Goldwater, Co-CEO of Archie Comics, and a host of other executives and experts.
For the full list of sessions and speakers, click here.
The ICv2 Conference is open to all press accredited by New York Comic Con, but we need your RSVP.  Please click here to let us know you are coming.


About ICv2
ICv2 is the #1 industry source on the business of geek culture, including comics and graphic novels, manga and anime, movie/TV products, and hobby games, on its Website, www.ICv2.com, and in its magazine, Internal Correspondence.  For the people on the front lines of the geek culture business, staying ahead of the trends isn't something that can be left to chance--it's a basic necessity for being successful.  That's why ICv2 is the #1 source of news and information for the buyers, gatekeepers, and tastemakers on the front lines.  ICv2 is where trend-watching is a science.

Conference Co-Sponsor: Eventbrite
Eventbrite provides a simple, streamlined ticketing platform to help organizers set up, promote, and sell out their events--from fan conventions and tournaments to local meetups, celebrity signings and press events.

Conference Sponsor: Publishers Weekly
Publishers Weekly is your number one insider's guide for all pre-publication comics and graphic novels.

Conference Sponsor: Heidi MacDonald's The Beat
The Beat, now in its ninth year, is dedicated to providing the timeliest and most pertinent news and information about comics, the people who make them, the readers who love them and the world that shapes them.


Conference Sponsor: New York Comic Con
New York Comic Con is the East Coast's biggest and most exciting popular culture convention.

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