The retailer - customer link is important to comics marketplace

EDITOR'S NOTES: Newcomers to the comics hobby will naturally gravitate to centers where others share their interest. That's why it's important for brick and mortar comic shops to welcome and invite new readers, make them comfortable in their stores, and create events that continue to bring these new readers together, whether it's an in-store artist or writer appearance, a book club or chat night or other event.



How Are Retailers Driving Comics Market Growth?
Digital, Online, Brick and Mortar All Contributing


(October 3, 2014 - Madison, WI) Retailers, whether digital, online, or brick and mortar, are the critical link to the new comics customers that are coming into the market. They're the ones that are connecting these new customers with comics and graphic novels they'll enjoy reading, and then nurturing that interest. How are they attracting these customers, who are they, and what are they buying?

Digital has been one source of new comics customers over the past few years, as the convenient availability and readability on a mobile device customers that were new to the market, based on sales patterns for print comics.

Like digital, online retail makes it easy for consumers anywhere to find comics about subjects that interest them, especially those that connect to other media.

And brick and mortar stores, whether focusing on manga, graphic novels, or a traditional comics and graphic novel mix, are also reaching out to new customers, and using face-to-face interaction to curate the right content for new market segments.

What can we learn from the ways these different types of retailers are finding new customers, what they're selling to them, and who they are? We'll ask our panel of top retailers at the ICv2 Conference:
Jim Crocker, General Manager, Modern Myths
Terence Irvins, Comics and Graphic Novel Buyer, Kinokuniya Bookstore NY
Andrew McIntire, Vice President, Things from Another World
David Steinberger, CEO, comiXology
Tucker Stone, Director, U.S. Sales and Marketing, Nobrow and Flying Eye Books; Managing Partner, Bergen St. Books
Moderated by Milton Griepp, CEO, ICv2
The ICv2 Conference: The New Comics Customer will take place at the Jacob Javits Convention Center from 1 p.m. to 5 p.m. on Wednesday afternoon, October 8th.


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Location:Thurber St,Warwick,United States

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